MarketEval Experience

Client Sector Scope of Study
Market penetration and Diagnostic study for a Direct Marketing (FMCG) Indian Business House Retail Market sizing, product Mix and pricing strategy
Australian Healthcare and Nutraceuticals firm Healthcare Indian Market entry strategy
Healthcare Tech Start-up wanting to build an Online Heath community for India / APAC Wellness Feasibility for Indian market was conducted
Anti-Ageing clinic chain for Indian Metropolitan cities Wellness Market Sizing and Opportunity Evaluation
Delhi NCR Health Market Analysis for a leading Private Hospital chain in India HealthCare Market sizing, product Mix and pricing strategy
Skin Aesthetics clinic- feasibility for Indian Business Group HealthCare Market sizing, product Mix and pricing strategy
Market Sizing and Opportunity Evaluation for a National Dairy Brand Retail Market Estimation for specific Dairy product categories, Micro markets and channel strategy development
Market Opportunity Evaluation and Sizing, U & A, Retail store concept evaluation for a Leading Indian Steel Major Retail Market sizing, product Mix and pricing strategy
Market opportunity evaluation for Franchising in India (Retail categories - Lifestyle and F & B) Retail Indian Retail Landscaping
Market Potential assessment for one of the largest hospitality, restaurant and lifestyle companies in the Asia (Thailand) Retail Delhi NCR - Restaurant Chain Assessment
Market entry strategy for Premium Women's wear Brand (EOU) - Indian market Retail Sizing and Market Mapping
Distribution and Retailer strategy for a leading Indian Retail Brand - Menswear Retail Channel strategy development
Irish Linen Brand - Market Opportunity Evaluation for India - leading Exporter (EOU) of Linen 100 % EOU Retail Market Sizing and Opportunity Evaluation
Market entry Strategy for European Menswear Brand Retail Market Sizing and Opportunity Evaluation
Market Expansion Strategy for USA Agri Business (Fruits) Retail Market Sizing and Opportunity Evaluation
Market Expansion Strategy for USA Agri Business - Food Ingredients Retail Market Sizing and Opportunity Evaluation
Market Expansion Strategy for USA Agri Business - Fisheries exports to India Retail Market Sizing and Opportunity Evaluation
Market Sizing and opportunity evaluation for a leading Indian Fabrics Brand Retail Sizing and Market Mapping
Market sizing for Kids Retailing Brand - Indian market (Market Leader) Retail Sizing and Market Mapping
Market Opportunity Evaluation for Indian market - leading Exporter (EOU) of Lingerie - 100 % Export oriented Unit based out of Coimbatore Retail Sizing and Market Mapping

StakeholderEval Experience

Client Sector Scope of Study
Satisfaction and Loyalty study for a leading International School among Parents, students and Faculty Education Continuous tracking of Satisfaction levels
Satisfaction and Loyalty study for a leading Indian School among stakeholders Education Satisfaction Index and Road Map for Growth
Satisfaction and Loyalty study among various stakeholders for a Leading Financial services provider Finance Satisfaction & Loyalty Study
Channel Partner and customer satisfaction study for a leading Tyre brand Automotive Market Sizing and Opportunity Evaluation
Channel Partner and customer satisfaction study for a leading Imaging technology brand Capital goods Market Sizing and Opportunity Evaluation
Channel Partner and customer satisfaction study for an International Diagnostic equipment brand HealthCare Satisfaction & Loyalty Study - Tracking
Sales and Service satisfaction study for a leading Durables brand Durables Satisfaction & Loyalty Study - Tracking
To evaluate Satisfaction and Loyalty levels among client customers with the product and current service levels at Dealer workshops Commercial Automotive Dealer Report cards
Study to assess customer satisfaction levels of customers with client brand for Heavy commercial vehicles Commercial Automotive Customer satisfaction
Total Quality Measurement and Business ethics survey among stakeholders Automotive TQMS study

SpaceEval Retail / Real Estate Experience

  • Opportunity assessment for retail real estate developments-for over 50 sites in India (across tiers)
  • Market mapping and assessment for residential and integrated real estate developments
  • Real estate asset class prioritization for over four major categories (education, leisure, hospitality and residential etc.) and strategic blueprint
  • Price mapping and channel partner engagement study for premium residences
  • Opportunity assessment for branded residences, office suites and premium residences
  • Revenue assessment for an entertainment major

ConceptEval & ProductEval experience

  • Comprehensive evaluation of the proposition (concept), beer (product) & bottle (packaging) and the alignment across these elements for a leading beer brand
  • Product evaluation for a leading international mayonnaise brand and comparison with competition. Identifying key product advantages & linking those with the upstream technical inputs which caused them. Provide evocative lexicon to be used in communication development for client’s brand.
  • Identification of packaging elements which were key to creating product expectations from a new variant of insecticide spray which was subsequently launched by the leading brand in the market with phenomenal success.
  • Iterative evaluation & finalization of the concept of a recycled pack & understand the alignment of this concept with packaging options for a leading shampoo brand.
  • Enable a leading personal care brand to chose among a vast range of face wash products that they wanted to shortlist before developing them into full fledged marketing mix. This massive exercise in a category which would otherwise take months to complete using traditional methods was finished in record time.
  • We changed the internal tasting protocol of a leading tea brand ! Alignment of the method of preparation turned out to be a critical aspect which led to a reversal in choices being made by the client and the consumer.