Case Study: Opportunity assessment for retail real estate developments
Client Objective: Opportunity assessment of integrated (residential+retail+commercial), retail, and residential site basis for 50 plus sites across the nation.
Opportunity Assessment
Potential of the catchment
Existing and upcoming competition
Gap analysis based on demand vs. supply in the various categories
SWOT Analysis
Site and competitors perceived positives (triggers) and negatives (barriers)
Micro-mapping of shopping centers, Hi-streets, key commercial areas, key residential areas
Trends which could impact the catchment
Strategic Inputs
Positioning/Value proposition in terms of luxury, premium, mid-market and value oriented
Inputs into marketing programs for the catchment especially for:
Retail-Tenancy/product mix for by categories, key tenants to target, likely space spread by tenant type, likely average rental realization
Residential- Needs and expectations, residential formats desired, facilities desired etc.
