• Office Suite - in terms of suitable size, target group, price and marketing inputs

Research objectives addressed –

• To undertake a market realty check, i.e. the acceptability of overall concept of Office Suite
• To capture feedback on sizes, price mix, facilities offered and location for Office suite
• To identify & profile target consumer and gauge their needs / expectations towards the offering

Key deliverables included –

• If Office suite is a right product for the market – a go / or no go proposition for client
• Appropriate sizes of units for residential cum office use
  • Basis prospective buyer feedback including investors and end-home buyer
• Pricing mix
  • Basis price point acceptability amongst various stakeholders including – brokers, investors and home-buyers
  • Phase-wise achievable price increments
• Buyer profile
  • In terms of – reason / purpose of purchase, extent of usage
• Launch strategy