Market Opportunity Evaluation: Australian brand (fruit and plant based extract)
Market Potential assessment for a leading Australian Nutraceuticals firm: Prebiotic (flaxseeds, fruit extracts based product range)
Secondary Research to understand Market construct and dynamics Qualitative in-depth interviews with key stakeholders (channel partners, influencers, e-commerce, Chemist chains ) Quantitative Interviews were conducted with the end customers for need gap assessment
The Indian market: is Nascent, yet lucrative market for fruit and plant based nutraceuticals category Various routes to entry were deliberated, market estimation and a five year Road Map for the client was formulated
The Brand’s entry was facilitated with a soft launch in the e-commerce segment
