Case Study: Opportunity assessment of branded residences in a tier I city
Client Objective:Evaluating the potential for four real estate classes (fourteen sub-classes within) for a tourism destination.
Some major comprehending deliverables and stages were:
Profiling current offerings in the Indian market
Identification and detailed profiling of key competition to client’s offering in the city and nation
Profile of target consumer-in terms of demographics, needs/expectations etc.
2-3 Case Studies on successful projects on “Branded Residences
SWOT analysis
Inputs were provided on areas like:
Marketing and promotional strategy/advertising mediums
Product mix-in terms of number of units per apartment size, specifications & amenities, services which could be offered, cost of services/monthly maintenance
Holistic understanding of the category by market mapping
