Ethylene based Ripening plant in Delhi NCR
Market and financial viability for a Ripening facility for Banana and Papaya
Secondary Research to understand Market construct and dynamics Qualitative in-depth interviews with key stakeholders (channel partners, industry experts, similar existing facilities in the region Quantitative Interviews were conducted with potential institutional and retail partners
Facilities available in the region were using calcium carbide for fruit ripening and are toxic Institutional segment and Modern retail chains were open for clean and toxin free produce Consumers were willing to pay a premium for healthy fruits (toxin free)
Helped the client make a go-no-go decision for the plant facilityInvestment decision made by the client for entering the Delhi NCR market with a 120 MT capacity plant
