Initiation
  • Greenfield feasibility studies
  • Needs Assessment
  • Consumer Segmentation
  • Competitive landscaping & market construct assessment
  • Innovation ideation & shortlisting
  • Product & Concept development
Viability
  • Market sizing and opportunity evaluation
  • City scaping / Target market prioritization studies
  • Competition Assessment
  • Policy Regulation/Entry Barriers
  • Financial feasibility & modelling
  • Channel Partner Evaluation studies
  • Tenancy Mix Analysis
  • Product & Concept development & shortlisting
Testing
  • Final Concept Evaluation
  • Final Product Evaluation
  • Advertising Evaluation
  • Price sensitivity analysis
  • Usability or User Experience (UX)
Launch
  • Target Geographies Evaluation
  • Brand positioning
  • Service Quality Audit / KRA's
  • Mystery Shopping
  • Shopper Research
  • Location / Catchment studies
PostLaunch
  • Brand Health Assessment and Benchmarking
  • Diagnostic studies (product / price / positioning)
  • Stakeholder Management Studies (Internal and external stakeholders)
  • POS Audits

MarketEval

"Our framework for Market Opportunity Evaluation and Market Sizing"

  • A proprietary process used for opportunity assessment to facilitate market entry / expansion
  • Seeks to understand & map the entire value chain-rather than a piece-meal approach
  • Through fact-based analysis, and recommendations from a deep understanding of local issues
  • Eval360r Core Team has successfully implemented MarketEval across sectors such as Retail, Real estate, Cement, Automotive, Healthcare, F&B, Wellness, Agri-commodities, Micro Finance etc. for leading Indian and International Brands

  1. Supply Assessment

    • Market size & addressable market
    • Competitive landscape

  2. Channel Assessment

    • Prevailing cost structures & value addition
    • Assessment-product mix, behavior and perception

  3. Demand Assessment

    • Size and trend of the demand
    • What do end customers want?
    • Drivers & purchasing criteria

  4. How will we win?

    • What should we sell and to whom?
    • Unmet & latent needs
    • Price elasticity
    • Channel / distribution & product inputs

  5. Inputs to Mid to Long Term Strategy

    • Mid to long term projections
    • Benchmarkable KPIs

MarketEval Framework – A Funnel Down Approach

  • Opportunity Size / Total Addressable Market
  • Targetable Market size
  • Competitive landscape
  • Understanding suitable distribution channels
  • End customer analysis
  • Need Gap Assessment
  • Business Strategy & Roadmap creation

Market Opportunity Evaluation

  • Market size (in value / volume terms), Growth rate, Past Trends
  • Degree of competition, Key Players & their profile, Mapping past initiatives in the given category which has worked for various players
  • In-depth understanding of various distribution channels which are working for the category, margins & efficiencies
  • Awareness, usage, satisfaction, perceived category advantages, unmet needs & expectations etc.

SpaceEval

Our framework to measure the retail potential of a site (cityscaping, catchment profiling)

Environment
  • Local Economy
  • Social / Cultural
Catchment / Topography
  • Zone Constitution
  • Target HHLs
  • Accessibility
Rentals
  • Asking Rates
  • Benchmarking with other properties & hi-streets
Competition
  • Current & Upcoming properties
  • Likely Retailers
Consumption
  • Likely demand for retail space
  • Key categories & spends
  • Gap analysis
Affluence
  • Durable ownership / services
  • HHL (SINK / DINK / …)
  • Demography
Shopper Behavior
  • Types of retailers visited & desired
  • Satisfaction
Consumer Behavior – F&B
  • Types visited & desired
  • Satisfaction
  • How do they club it with other
    shopping activities
Environment
  • Local Economy
  • Social / Cultural
Catchment / Topography
  • Zone Constitution
  • Target HHLs
  • Accessibility
Rentals
  • Asking Rates
  • Benchmarking with other properties & hi-streets
Competition
  • Current & Upcoming properties
  • Likely Retailers
Consumption
  • Likely demand for retail space
  • Key categories & spends
  • Gap analysis
Affluence
  • Durable ownership / services
  • HHL (SINK / DINK / …)
  • Demography
Shopper Behavior
  • Types of retailers visited & desired
  • Satisfaction
Consumer Behavior – F&B
  • Types visited & desired
  • Satisfaction
  • How do they club it with other
    shopping activities
Positioning
Targetable Rentals
Prevailing trade practices
Competition

A 360 degree approach

"To accomplish the study objectives, creating an understanding of Supply & Channel partners"

  1. Supply Side
    Present & Planned
    Competition & their performance

     

  2. A Market Potential Assessment of the Site and Inputs into Strategizing the offerings

     

  3. Channel Partner
    Present & Expected Terms of Trade

     

StakeholderEval

"Our framework for stakeholder satisfaction"

  • A standardized process that provides a “One number measure of the strength of the relationship a brand has with its stakeholders”
  • Based on dual parameters of Satisfaction and Advocacy, the process also provides a stakeholder segmentation – which enables clients to keep track of the efficacy of various measures undertaken for driving satisfaction and Loyalty
  • Importance and Real relevance and impact assessment of various parameters are mapped through various statistical tools to provide actionable insights for various groups / sub-groups on a continuous basis
  • We also provide NPS scores
  • Eval360r Core Team has successfully implemented StakeholderEval across various Stakeholders – customers, dealers, retailers, employees across Automotive (Dealers and customers, includes preparing Dealer report cards), Telecom, Finance, Durables, Services industry, Education and others

ServeEval - "Customer Service Intelligence"

PURPOSE

  • A process that conducts experiential audits and categorizes motivation & empowerment levels of front end staff for further action
  • Facility operations / experiential audits using mystery audit methods, assessment of customer experiences and front-end staff evaluation

PROCESS

  • Module A : The Auditing Process
    • Identify aspects that are important to the customer and the hierarchy of importance
    • Shortlist and prioritize the aspects that need to be driven and can be changed
    • Identify guidelines to enable comparison of status quo
    • Measure the aspects using mystery shopping/ audit methods
  • Module B : Diagnostic and grouping assessments
    • Continual, anonymous interactions with front end staff to understand delivery of current processes & attitudes towards them
    • Slotting of current status of front-end staff into categories - ‘encouraged’; ‘Involved’; ‘Enabled’

BUSINESS ACTIONS FACILITATED

  • Identify operational opportunities with a view to increase sales without major re-modeling
  • Help implement the steps through deployment Workshops
  • Facilitating upward moves of front-end staff through appropriate training needs, assessments and workshops

ServeEval - "Shopper Behaviour Intelligence"

PURPOSE

  • A process that involve integrated consumer and shopper ethnography to understand shopper navigation and purchase hierarchy and triggers

PROCESS

  • Module A : Consumer understanding
    • understanding purchase hierarchy, attitudes and consumption of a product category and brands
  • Module B : Shopper understanding
    • store navigation
    • triggers of category and brand switches
    • effectiveness of shopper marketing inputs
    • shopper basket analysis and purchase triggers

BUSINESS ACTIONS FACILITATED

  • Inputs into store planogram and VM
  • Inputs into streamlining SOPs by the profile of shoppers and expectations
  • Inputs into ATL and BTL activities needed

ConceptEval

“Our framework for Concept Evaluation”

  • A proprietary process used for concept assessment to enable richer & reliable outcome

  • We use a screening mechanism to recruit consumers who are able to express their emotional response to stimuli.

  • Integrating qualitative, implicit & sensory techniques, we obtain copious data set

  • Machine learning enables us to process voluminous natural language data quickly.

  • We achieve highly actionable results at high speed.

  • Eval360r Core Team has experience of ConceptEval across sectors such as FMCG, food & beverages, homecare, personal care & beauty etc. for leading Indian and International Brands.

ProductEval

“Our framework for Product Evaluation”

  • Comprehensive Product assessment is done using our proprietary process to enable absolutely clear decision making.

  • It starts with a rigorous screening mechanism to recruit consumers who are discriminating & articulate when responding to products.

  • Employing multiple sensorial triggers, we extract a wide range of responses going far beyond any other traditional approach.

  • Machine learning processes tons of natural language data at speed.

  • Alignment with concept is checked by analysing interactions between sensory, emotional & cognitive perceptual modalities

  • Eval360r Core Team has experience of ProductEval across FMCG, food & beverages, homecare, personal care & beauty sectors for leading Indian and International Brands.

Data Acquisition & Analytics

“Accurate Data - The Backbone of High Quality Research Solutions”

At Eval360r, we believe that “Great strong structures can only be built on a Solid foundation”, and have a field network across India to collect, collate and manage data, thereby, reducing the errors in the entire data management space.

Be it qualitative, quantitative or B2B fieldwork, the data is being collected by trained staff under direct supervision of Research Team – Our USP is that, inclusion of a research manager even in data management process, to deliver better end results.

Timeliness – We understand the importance of timely collection and delivery of results in a project and adhere to strict timelines.

Quantitative & Qualitative Research Techniques

In-depth interviews
Focus Group Discussions
Ethnographic Research
Online Panels
Workshops
Central Location Tests
Product Placements
GenZ on Instagram
Mystery Audits
Diary Studies
Whatsapp Groups
Super Consumers
Computer Aided Telephonic Interviews
Computer Aided Personal Interviews
Pen & Paper Interviews
(PAPI)
In-store
Observations

Process – Data Collection

Understanding the core objective

Training of field force - Briefing

Mock Calls, Data Checks & Corrections

Data Punching & Analysis

Post Collection – scrutiny, telephonic backchecks & cleaning

Data Collection with physical backchecks & random visits