Market Sizing, Trade and Consumer Research
Market Potential Assessment study for the Indian market (Trade and Consumer Research)
Secondary Research to understand Market construct and dynamics Qualitative in-depth interviews with key stakeholders (channel partners, influencers, e-commerce, Modern and Traditional Retail across multiple cities) Quantitative Interviews were conducted with the end customers for need gap assessment
Various High potential Retail and consumer segments were identified for the client Gaps in current market offerings and positioning and product pricing cues were submitted.
Client was provided inputs for devising trade policies to suit the Indian market needs. Market outreach and communication platform for trade and consumer segments was prepared
