• Solutions

Research Methodologies and Techniques

At Eval360, we pride ourselves on delivering cutting-edge research and analytics solutions that empower businesses to make smarter, data-driven decisions. Therefore, our capabilities span a diverse range of advanced methodologies and approaches that deliver deep, actionable insights and are at the forefront of cutting-edge market research.

QUANTITATVE

As the leading experts in quantitative research across the UAE, Middle East (MENA), and Southeast Asia (SEA), we leverage cutting-edge methodologies and innovative tools to deliver precise, data-backed solutions tailored to your business needs. Our approach goes beyond numbers—we uncover the stories behind the data, empowering you to make informed decisions and stay ahead in fast-growing markets.

Our Quantitative capabilities span advanced Market Sizing and Mapping where we leverage AI-driven techniques to predict trends and optimize strategies, enabling precise market entry and expansion strategies. Additionally, we use Digital Media Analytics, which unlocks actionable insights into consumer engagement and campaign performance for tracking consumer engagement and brand impact. Leveraging Data Sciences and Modelling, we transform complex data into predictive and prescriptive insights, driving growth and innovation.

Specializing in advanced quantitative research, we employ a wide range of methodologies to address your unique challenges. From Face-to-Face Interviews (CAPI Online/Offline, PAPI) and Exit Interviews to CATI/Telephonic Interviews and Central Location Tests, we ensure accuracy and depth in every study. Our expertise extends to Mystery Shopping, On-Street Interviews/Street Intercepts, Ad Testing, and C-Suite Interviews, providing a 360-degree view of your market landscape. With Eval360, it’s not just research—it’s the future of your business, powered by data. (PLEASE ALSO DEPICT IN DIAGRAM FORM)

QUALTITATVE

Eval360 is dedicated to delivering full-service qualitative research that drives impactful business strategies. We go beyond data to uncover the deeper motivations, emotions, and behaviors that shape consumer decisions, providing you with the insights needed to stay ahead in competitive markets.

At Eval360, we specialize in result-driven qualitative research tailored to your unique business needs. Our innovative methodologies and expert team help you understand your brand, customers, and market dynamics like never before. From uncovering hidden consumer insights to crafting strategies that resonate, we empower your business to make smarter, more informed decisions.

We specialize in Value-Added Market Research, uncovering deep consumer motivations, and UX/UI Research, ensuring seamless and impactful user experiences. Our Business Intelligence solutions provide a 360-degree view of your operations, helping you stay ahead in a competitive landscape.

Our comprehensive suite of qualitative research techniques designed to deliver actionable insights include:

01.

Focus Group Discussions

Dive into group dynamics and uncover collective consumer perspectives.
02.

In-Depth Interviews (IDIs)

Gain deep, one-on-one insights into individual attitudes and behaviors.
03.

Ethnographies

Observe consumers in their natural environments for authentic, real-world insights.
04.

Accompanied Shopping

Walk in your customers’ shoes to understand their purchasing journey.
05.

C-Suite IDIs

Tap into the minds of industry leaders for strategic, high-level insights.
06.

Home Visits

Explore the intimate spaces where consumer decisions are made.

But we don’t stop there. We push boundaries with emerging technologies like Face Recognition and Face Image Analytics, offering unparalleled insights into consumer emotions and behaviors, and Voice or Speech Recognition, enabling real-time sentiment analysis and customer interaction optimization. Our Dynamic Customer Feedback systems, powered by real-time dashboards, allow businesses to monitor and act on customer insights instantly. Additionally, our expertise in Car Clinics provides automotive brands with in-depth evaluations of vehicle design, functionality, and consumer appeal.

At Eval360, we combine innovation, expertise, and technology to deliver solutions that not only answer today’s questions but also anticipate tomorrow’s challenges. Whether it’s through advanced analytics, immersive qualitative research, or groundbreaking tech-driven insights, we are your trusted partner in driving success and shaping the future of business. By integrating technology, analytics, and human intelligence, we provide a 360-degree approach to market research, helping businesses navigate complexity and drive sustainable growth.

MYSTERY SHOPPING

Eval360 Mystery Shopping Market Research team is one of the largest in MENA and SEA . We carry out studies in various methods to fulfil our clients requirements . We have the capability to carry out various types of mystery shopping in all verticals depending upon the study objective/design across MENA region.

We have pool of dedicated auditors and promoters coming from different ethnicities (Arab/Asian/Westerners) who are trained according to the market requirements and research specifications. Mystery auditors are deployed based on the nature of target profile.

  • The following are key mystery shopping market research/auditing domains in which Eval360 has much experience.
  • Consumer Audits: Automotive | Telecom | Banking | Government | White goods | Retails Stores
  • B2B Audits: Banking | Telecom | Automotive | Government
  • Telephonic Audits: Banking | Telecom | Automotive | Government
  • Web/Online Audits: Banking | Telecom | Automotive | Government

CATI

At Eval360, we leverage state-of-the-art CATI technology to deliver efficient, accurate, and scalable telephone surveys. Our automated CATI system, based in our Dubai office, features 14 advanced CATI stations with auto-dialing and recording capabilities, enabling interviews in English, Arabic, Hindi, and regional South Asian languages. We also maintain smaller CATI facilities in other operational markets through our trusted associate partners.

Our cutting-edge computer-assisted interviewing system ensures that all interviewers are thoroughly trained and briefed before each project. Supervisors, Operations Managers, and Research Consultants conduct in-depth briefing sessions, covering project background, question-by-question explanations, and hands-on testing before live interviews. This rigorous process guarantees data quality, accuracy, and consistency.

With real-time monitoring and programmable sequencing, our CATI system allows supervisors to oversee interviews seamlessly, minimizing errors and ensuring adherence to project timelines. The system’s automated dialing and direct data entry capabilities enhance efficiency, enabling us to complete large-scale surveys under tight deadlines while maintaining the highest research standards. Whether for opinion polling, customer feedback, or large-scale quantitative studies, Eval360’s CATI solutions provide actionable insights with unmatched reliability and precision.

By integrating automation, precision, and efficiency, CATI enhances both data reliability and research agility, making it a powerful tool for large-scale, high-quality surveys. Standardized Sampling & Efficient Call-Backs, Personalized & Adaptive Questioning , Advanced Skip Logic & Complex Survey Design, Real-Time Data Validation & Error Reduction, Optimized Respondent Experience & Research Efficiency and Faster Data Processing & Analysis are its key advantages

DASHBOARD REPORTING

At Eval360, we understand that data is only as powerful as its presentation. That’s why we specialize in creating interactive dashboards and visual reports that are not only easy to interpret but also deliver real-time, actionable insights. Our dashboards are designed to provide a comprehensive, at-a-glance view of your market research data, making them ideal for business presentations, client meetings, and stakeholder discussions.

Our Business Intelligence Dashboards are more than just tools—they’re your gateway to smarter decision-making. Whether you’re tracking KPIs, analyzing market trends, or presenting results to stakeholders, Eval360 dashboards empower you to visualize data in a way that’s powerful, dynamic, and easy to understand.

  • Why Choose our Dashboards?
  • Shared Parameters: One can customize dashboards with filter parameters that can be shared across multiple elements, ensuring consistent and uniform KPI ranges in real-time.
  • Unlimited Drill-Down: Dive deep into data with no limits. One can explore detailed insights by drilling down into charts, reports, maps, and more, uncovering the granular details that matter most.
  • Element Linking: Seamlessly connect data points across your dashboard. Click on a data point in one element, and watch as related elements automatically refresh to reflect the new parameter, creating a dynamic and interconnected view.
  • Space-Efficient Folders: One can organize reports and charts into compact folders, maximizing dashboard space without compromising on the depth of information.
  • Automatic Refresh: One can be up-to-date with customizable data refresh intervals, ensuring you’re always working with the latest insights.
  • Slide Show Mode: Run a series of dashboards as a slide show, perfect for real-time data monitoring or professional presentations.
  • Flexible Formats: Choose between static images for universal compatibility or animated flash for enhanced visual appeal, tailoring your dashboard to suit your needs.

DATA PROCESSING

  • Unlock Precision and Clarity with Eval360’s Advanced Data Processing Solutions

Our Data Processing (DP) wing is at the forefront of delivering articulate, precise, and actionable analysis to meet the evolving demands of the market. Backed by a highly experienced DP team, we seamlessly manage multiple studies simultaneously, ensuring timely and accurate results tailored to your unique requirements. Whether you need reports in Microsoft Word, Excel, Quanvert, or SPSS, we deliver outputs in user-friendly formats that make complex data easy to interpret and act upon.

Why Choose Eval360 Data Processing?

  • Expertise in Advanced Tools: Our team excels in using industry-leading software like Dimensions, Quantum, SPSS, and Quanvert to analyze, clean, and validate data with unmatched precision.
  • IBM SPSS Data Collection: We offer end-to-end, customizable solutions for CAPI, CAWI, CATI, and survey research, ensuring seamless data collection and processing.
  • Quantum Mastery: From data cleaning and validation to table generation, we leverage Quantum to deliver flawless, ready-to-use datasets.
  • SPSS for Statistical Excellence: Our team utilizes SPSS to meet advanced statistical requirements, transforming raw data into meaningful insights.

With Eval360, you gain access to a wide range of data output formats tailored to fit your specific needs. Our commitment to accuracy, efficiency, and innovation ensures that your data is not just processed—it’s transformed into a powerful tool for decision-making.