Our Offerings
- Our comprehensive suite of qualitative research techniques designed to deliver actionable insights include:
Market Sizing & Forecasting
Market Sizing & Forecasting provides a clear, data-driven picture of market potential.
Market Expansion
Market Expansion is the strategic process of entering new territories, reaching untapped audiences
Opportunity Evaluation research
Opportunity Evaluation Research helps businesses uncover untapped market potential, assess new product viability
Process Audit
A Process Audit is a systematic evaluation of your business operations to ensure efficiency, compliance
Business operating models
Financial modelling
Financial Modeling empowers businesses with accurate, data-driven forecasts to assess risks, evaluate investments
Market Gap Assessment
A Market Gap Assessment is your roadmap to uncovering untapped opportunities and addressing unmet needs
Catchment Analysis – Business Perspective
Catchment Analysis helps businesses identify high-value customer zones, foot traffic patterns
Location Prioritization Index / Matrix
The Location Prioritization Index is a data-driven framework that helps businesses identify the most profitable
Start-Up Assistance
Launching a successful startup requires strategic planning, market intelligence, and operational efficiency.
Listing exercise
Retail Analytics
Retail Analytics empowers businesses with real-time, data-driven insights to optimize sales
Revenue Maximization
Revenue maximization is crucial to optimize pricing strategies, market positioning, and resource allocation to enhance
- Consumer Research and Consulting
Retail Mix Analysis
Retail Mix Analysis is the strategic evaluation of the key elements that drive a retailer's success
Product Testing
Product testing is the cornerstone of innovation, providing critical insights into how consumers interact with new or improved
Usage & Awareness Study
A Usage & Awareness Study reveals how consumers interact with a brand, their level of familiarity, and key drivers
Shopper Research
Shopper research delves into the heart of consumer decision-making, uncovering the "why" and "how" behind
Brand mix analysis
Brand Mix Analysis is a strategic evaluation of key brand elements—product, price, place, promotion
Customer Segmentation
Tailoring products, services, and marketing efforts to specific customer segments to increase relevance and willingness
Stakeholder Satisfaction Survey –Consumer, Employee
Stakeholder Satisfaction Surveys provide critical insights into the experiences and expectations of consumers and employees.
Mystery Shopping
Mystery shopping is a powerful tool for evaluating service quality, compliance, and brand experience through the eyes of real customers.
Consumer Journey Mapping
Consumer Journey Mapping is a powerful tool that visualizes every touchpoint of a customer’s interaction with a brand
UX/UI across channels
A cohesive UX/UI across all channels ensures a seamless, intuitive, and engaging experience for users
CX Researches
Customer Experience (CX) Research uncovers the emotions, expectations, and behaviors that shape consumer interactions
POSM Effectiveness
Point of Sale Materials (POSM) play a critical role in capturing attention, influencing purchase decisions, and driving sales.
Consumer Catchment Analysis
Consumer Catchment Analysis unlocks the geographic and behavioral patterns of your customer base
