Product Evaluation Research

  • The client has a wide range of innovative products in the power backup, and residential solar space: portfolio comprising of Power back up solutions such as Home UPS, Inverter Batteries and Solar Applications to Electrical offerings such as Fans, Wires & Switches.

Business Challenge

  • A regional power solutions manufacturer had designed a new fascia for its range of inverters and wanted to check whether the proposed product design is preferred by consumers
  • Also, wanted to test client brand over the existing product design as well as various competitor product designs.

Our Approach & Solution

  • Quantitative interviews followed by qualitative discussion: Offline interaction with consumers at a neutral location

Value delivered & Client Action

  • The client launched the new fascia for its range of Lower KVA Inverter SKUs (entry range) with confidence as the consumers had responded very positively to the new fascia design
  • Competition Benchmarking was also undertaken vis-à-vis client brand