Pricing Strategy

  • The client was a big giant of the real estate world and was in the process of launching a Premier Residential project.

Business Challenge

  • A global real estate brand was planning to launch a Premier Residential project in the UAE market and wanted to understand the ideal price points for the various sized units with focus on understanding the average ticket size for its basic unit
  • The task was to create a Pricing and Phasing strategy for the same

Our Approach & Solution

  • Used Market mapping and competition landscaping and PSM for developing a Pricing Module for the client

Value delivered & Client Action

  • The client not only understood the various preferences on the unit sizes but also revised the the Average ticket size for the units and the Price phasing plan
  • Incremental sales up to 15% for the client