Market Entry Strategy

  • We helped a global apparel brand identify key positioning cues, pricing strategies, and retail channels for a successful launch in India.

Business Challenge

  • To understand the market entry strategy for Premium Women's wear Brand in the Indian marketplace

Value delivered & Client Action

  • Insights
  • The study helped the client plan a new ‘brand launch’ basis our recommendations
  • Helped the client identify key positioning cues for the new brand launch, inputs for their product and pricing strategy and also identify the trade / retail channels to be targeted
  • Impact
  • The client launched it’s first retail store in a premium Mall in Delhi and also thereafter planned expansion in two Indian cities