She has more than a decade long experience in Research & Analytics, working on Consumer as well as Social Research projects for a variety of organizations like Kantar, CERPA, DOORs, etc. She has worked across a range of categories like FMCG, Telecom, Consumer Electronics, Education, & Automobiles. An enthusiastic researcher, she is equally adept in using both quantitative & qualitative research in order to solve business & social issues.