A thoroughbred consumer insights professional, he has spent his career spanning more than 25 years, advising clients, either across the table as an agency partner, or as the consumer’s principal advocate inside corporate teams. Forever curious, he has learned, developed & applied cutting edge tools & techniques, such as facial coding, IAT, eye-tracking, sensorial NLP etc. to bolster the quality of insights. He has worked across multiple sectors like FMCG, Telecom, Media, etc. performing varied roles, ranging from setting up a new research protocols, handling analytics for overseas clients & solving tricky business problems. He has been a speaker at various research industry forums like ESOMAR, APAC360, MRMW etc. talking about learnings from the use of innovative research methods. He has trained research teams in Asia on new techniques as a regional agency leader. Concomitantly, through workshops, he has coached stakeholders within client organisations on extracting best value from research inputs. He has also disseminated his vast knowledge by taking guest lectures at many educational institutes.